Smarter Hotel Marketing Regional Workshops

NEXT EVENT: Home Counties: Tuesday, 22nd October 2019: 11am - 1.30pm


Marketing consortium Best Loved Hotels, PR agency Custard Communications, digital marketing agency DHM and SEO specialists Silverfox Search share their expertise and encourage debate with one-hour workshops followed by ‘lunch and learn’ sessions, all focused on how hoteliers can improve business through marketing for 2019 and beyond.

The events are free-to-attend for hotel professionals and provide an insight into what hotels need to do manage their online presence, keep their brand current and, of course, reduce the over-reliance on the OTAs.

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Regional Lunch & Learn Workshops for Hoteliers

Learn how to incorporate PR, SEO, website optimisation, CRO and online conversion to make your budgets go further. During this workshop you will learn how to :


  • Develop a comprehensive PR Strategy
  • Implement measurement criteria
  • Interpret/analyse Google Analytics
  • Improve your online conversion
  • Improve your SEO and CRO
  • Drive more direct traffic to your website
  • Network with fellow marketing professionals
  • Learn from leading Industry experts

Home Counties

Tuesday, 22nd October 2019

11:00 – 13.30

Channel Islands

Wednesday, 6th November 2019

11:00 – 13.30

Home Counties Schedule

Sopwell House
Cottonmill Lane, St Albans, Hertfordshire AL1 2HQ

Tuesday, 22nd October 2019

11:00 am
Welcome Coffee


11:30 am

With Julian Ebbutt

Managing Director of Best Loved Hotels Julian welcomes attendees and sets the tone for the day’s discussions and presentations. 

11:40 am
Staying in the Press

With Petra Clayton

Managing Director of Custard Communications, Petra Clayton shares her best tips for staying in the press from her 10+ years experience in hospitality PR.

12:00 Pm
Keeping Google Happy

With Dickon Connolly

Keeping Google happy is a must for hotels yearning to keep their commission bill down. Dickon from Silverfox Search shares what hotel’s can do to grow their web traffic.

12:20 pm
Avoiding the Commission

With Adam Hamadache

Adam draws on his experience of achieving over 96% direct bookings in his own hotel in this insightful presentation.

12:40 PM
Questions & Discussions


Julian will facilitate the discussion drawing on points raised throughout the presentation, giving attendees the opportunity to ask those pertinent questions to our panel of experts

1:00 PM
Networking Lunch 

The afternoon draws to a neat close with an informal networking lunch. A great opportunity to meet and talk shop with industry peers.

Speakers were brilliant, it was lovely to meet other people in the industry and I’ve learnt a lot.

I’ll be bringing my full team with me next time!

Natasha Hatwell

Head of Marketing and PR, Whittlebury Park


Meet Our Speakers

Adam Hamadache
Adam Hamadache

Chief Executive, DHM

Having achieved over 96% direct bookings in his own hotel – The Cranleigh Boutique – Adam Hamadache launched hotel digital marketing agency DHM in 2013 to help independent hotels reduce their over-reliance on commissionable bookings and secure more lucrative direct business. Adam is best-known as the author of Amazon best-selling book The Direct Method.

Julian Ebbutt
Julian Ebbutt

Managing Director, Best Loved Hotels

Julian Ebbutt is a highly experienced hospitality professional with over 30 years’ experience, working at all levels in the industry including numerous hotel openings, 5-star properties, budget hotels, independent and group owned properties. For over 10 years Julian owned and operated his own 5-star boutique hotel in the Cotswolds. Since March 2015 he has been managing director of

Petra Clayton
Petra Clayton

Managing Director, Custard Communications

Petra Clayton launched Custard Communications in 2007 to combat the churn of PR and champion clever campaigns for independent hotels needing strategic support as well as delivery. With more than 24 years in hospitality marketing, Petra is a frequent commentator on relationship marketing, PR, partnerships and brand development. Petra has also relished the opportunity to share her teaching and marketing expertise with the industry and is a trainer for the Master Innholders Aspiring Leaders Diploma.

Dickon Connolly
Dickon Connolly

Owner, Silverfox Search

Dickon is the CEO and founder of Silverfox Search a Hotel Marketing agency that has helped Hotels scale their revenues using a combination of data, paid advertising and SEO strategies.
Dickon is a Hotel Marketing Expert with large experience in Hotel Marketing providing hotel clients with extensive digital marketing and direct online channel strategy advice, as well as detailed web analytics expertise.
Dickon founded Silverfox Search to help Hotels increase bookings, reduce OTA reliance and build customer loyalty.


I’d absolutely recommend attending, it’s really filled some of the gaps in my marketing knowledge.

Craig Webb

General Manager, Cotswold House Hotel & Spa

Next Event: Bath

Wednesday 24th July 2019

Abbey Hotel, North Parade, Bath, Somerset, BA1 1LF

This Event is Free, But There’s Only Room for 25 Hoteliers!

Register your attendance now to secure your spot at our next event.

Event Supporters

Thanks to our supporters for making this a FREE event.