Smarter Hotel Marketing Regional Workshops
NEXT EVENT: Bath: Wednesday 24th July 2019: 11am - 1.30pm
Marketing consortium Best Loved Hotels, PR agency Custard Communications, digital marketing agency DHM and SEO specialists Silverfox Search share their expertise and encourage debate with one-hour workshops followed by ‘lunch and learn’ sessions, all focused on how hoteliers can improve business through marketing for 2019 and beyond.
The events are free-to-attend for hotel professionals and provide an insight into what hotels need to do manage their online presence, keep their brand current and, of course, reduce the over-reliance on the OTAs.
Regional Lunch & Learn Workshops for Hoteliers
Learn how to incorporate PR, SEO, website optimisation, CRO and online conversion to make your budgets go further. During this workshop you will learn how to :
- Develop a comprehensive PR Strategy
- Implement measurement criteria
- Interpret/analyse Google Analytics
- Improve your online conversion
- Improve your SEO and CRO
- Drive more direct traffic to your website
- Network with fellow marketing professionals
- Learn from leading Industry experts
Bath
Abbey Hotel
Wednesday, 24th July 2019
11:00 – 13.30
Oxford
Wednesday, 11th September 2019
11:00 – 13.30
Home Counties
Tuesday, 22nd October 2019
11:00 – 13.30
Channel Islands
Wednesday, 6th November 2019
11:00 – 13.30
Bath Schedule
Abbey Hotel, North Parade, Bath, Somerset, BA1 1LF
Wednesday, 24th July 2019
11:00 am
Welcome Coffee
11:30 am
Introduction
With Julian Ebbutt
Managing Director of Best Loved Hotels Julian welcomes attendees and sets the tone for the day’s discussions and presentations.
11:40 am
Staying in the Press
With Petra Clayton
Managing Director of Custard Communications, Petra Clayton shares her best tips for staying in the press from her 10+ years experience in hospitality PR.
12:00 Pm
Keeping Google Happy
With Dickon Connolly
Keeping Google happy is a must for hotels yearning to keep their commission bill down. Dickon from Silverfox Search shares what hotel’s can do to grow their web traffic.
12:20 pm
Avoiding the Commission
With Adam Hamadache
Adam draws on his experience of achieving over 96% direct bookings in his own hotel in this insightful presentation.
12:40 PM
Questions & Discussions
Julian will facilitate the discussion drawing on points raised throughout the presentation, giving attendees the opportunity to ask those pertinent questions to our panel of experts
1:00 PM
Networking Lunch
The afternoon draws to a neat close with an informal networking lunch. A great opportunity to meet and talk shop with industry peers.
Speakers were brilliant, it was lovely to meet other people in the industry and I’ve learnt a lot.
I’ll be bringing my full team with me next time!
Natasha HatwellSpeakers
Meet Our Speakers
Adam Hamadache
Chief Executive, DHM
Having achieved over 96% direct bookings in his own hotel – The Cranleigh Boutique – Adam Hamadache launched hotel digital marketing agency DHM in 2013 to help independent hotels reduce their over-reliance on commissionable bookings and secure more lucrative direct business. Adam is best-known as the author of Amazon best-selling book The Direct Method.
Julian Ebbutt
Managing Director, Best Loved Hotels
Julian Ebbutt is a highly experienced hospitality professional with over 30 years’ experience, working at all levels in the industry including numerous hotel openings, 5-star properties, budget hotels, independent and group owned properties. For over 10 years Julian owned and operated his own 5-star boutique hotel in the Cotswolds. Since March 2015 he has been managing director of www.bestloved.com
Petra Clayton
Managing Director, Custard Communications
Petra Clayton launched Custard Communications in 2007 to combat the churn of PR and champion clever campaigns for independent hotels needing strategic support as well as delivery. With more than 24 years in hospitality marketing, Petra is a frequent commentator on relationship marketing, PR, partnerships and brand development. Petra has also relished the opportunity to share her teaching and marketing expertise with the industry and is a trainer for the Master Innholders Aspiring Leaders Diploma.
Dickon Connolly
Owner, Silverfox Search
I’d absolutely recommend attending, it’s really filled some of the gaps in my marketing knowledge.
Craig WebbNext Event: Bath
Wednesday 24th July 2019
Abbey Hotel, North Parade, Bath, Somerset, BA1 1LF
This Event is Free, But There’s Only Room for 25 Hoteliers!
Register your attendance now to secure your spot at our next event.
Event Supporters
Thanks to our supporters for making this a FREE event.
